Digital Health Technology Firms Insightin Health and BrainFx Join Forces to Create a Holistic Health Assessment Approach for a Healthier MemberInsightin Health, a provider of data-driven decision-making technology for health care member acquisition, retention, and engagement, and BrainFx, a comprehensive, evidence-based neurofunctional assessment delivering real-world applicable insights, today announced a strategic partnership. Both companies will offer health plans a richer member health assessment which combines both physical and cognitive Social Determinants of Health (SDoH) for an overall healthier outcome for both health plans and consumers. Together, the two companies will offer a complete, end-to-end health care solution that benefits payers, providers, and consumers. Through BrainFx’s extensive cognitive health assessments, payers and providers are equipped with deeper knowledge to identify a need for treatment, to develop more targeted treatment plans, and to provide functional outcome measures for intervention. The cognitive health assessments allow health care providers to deliver more comprehensive preventative care, equipping them to keep their members healthier, longer. Combining this cognitive data with member social determinants of health (SDoH) within the Insightin Health platform inGAGE™, the two firms gain greater visibility into the full scope of a member, offering a more personalized member life-cycle journey and an enhanced Care Plan, which includes both physical and mental health attributes.
Insightin Health’s AI-driven platform inGAGE™ leverages SDoH and clinical data to identify the best possible ways to communicate with members on a one-to-one level. In partnership with BrainFx, inGAGE™ can now generate a richer and comprehensive member health risk assessment by also giving consideration to a member’s cognitive well-being. The Insightin Health and BrainFx partnership makes for an integrated and cyclical preventative health care flow.
By leveraging behavioral science and artificial intelligence, we will be able to impact a healthier outcome for both health plans and providers for value-based care delivery.