{"id":662,"date":"2018-10-10T14:46:11","date_gmt":"2018-10-10T14:46:11","guid":{"rendered":"https:\/\/qpf.pfz.mybluehost.me\/website_3ca47216\/?p=662"},"modified":"2025-11-24T07:33:55","modified_gmt":"2025-11-24T07:33:55","slug":"health-technology-firms-insightin-health-and-brainfx-join-forces","status":"publish","type":"post","link":"https:\/\/insightinhealth.com\/staging\/2719\/happenings\/health-technology-firms-insightin-health-and-brainfx-join-forces\/","title":{"rendered":"Digital Health Technology Firms Insightin Health and BrainFx Join Forces to Create a Holistic Health Assessment Approach for a Healthier Member"},"content":{"rendered":"<p>Insightin Health\u2019s AI-driven platform inGAGE\u2122 leverages SDoH and clinical data to identify the best possible ways to communicate with members on a one-to-one level. In partnership with BrainFx, inGAGE\u2122 can now generate a richer and comprehensive member health risk assessment by also giving consideration to a member\u2019s cognitive well-being. The Insightin Health and BrainFx partnership makes for an integrated and cyclical preventative health care flow.<\/p>\n<blockquote><p><q>By leveraging behavioral science and artificial intelligence, we will be able to impact a healthier outcome for both health plans and providers for value-based care delivery.<\/q><\/p><\/blockquote>\n<div id=\"sq-author\" class=\"author\">\n<blockquote>\n<p class=\"sq-name sq-author-data mb-0\">ENAM NOOR<\/p>\n<p class=\"sq-title sq-author-data\">CEO, INSIGHTIN HEALTH<\/p>\n<\/blockquote>\n<p>BrainFx Assessments offer a scientific approach to assess brain health, and members\u2019 abilities to function in real life. The health assessment are more than the traditional cognitive test and are designed to measure what other cognitive tests customarily overlook. The BrainFx model adds value to members\u2019 well-being by measuring neurofunction in the form of interactive and engaging performance activities. These assessments help to best evaluate members\u2019<\/p>\n<p>cognitive functional skills, including mood, social behavioral, fine motor and balance effects, and then quickly delivers applicable performance results to members\u2019 health care teams.<\/p>\n<p>\u201cThis integrated approach will revolutionize how health plans engage their members.\u00a0By having the proactive picture of members\u2019 care plans for both physical and mental health will provide a transparency for both payers and providers,\u201d says Insightin\u2019s CEO Enam Noor. \u201cBy leveraging behavioral science and artificial intelligence, we will be able to impact a healthier outcome for both health plans and providers for value-based care delivery.\u201d<\/p>\n<p>\u201cBrainFx is excited to integrate its unique neurofunctional assessments into the clinical work-flows within Insightin\u2019s intelligent platform that can engage members in their brain health in addition to their physical overall health,\u201d says Tracy Milner, Founder of BrainFx. \u201cDetecting milder or early changes in functional cognition leads to action \u2013 first to determine if there are medical root causes that can be treated, second, to deliver early intervention when it can be most effective, and third to ensure that treatment plans are personalized and consumable by patients in a way that leverages their strengths for adherence.\u201d<\/p>\n<p>Learn more about Insightin\u2019s\u00a0<a href=\"\/member-engagement-solutions\/\" target=\"_blank\" rel=\"nofollow noopener\">Member Engagement Platform<\/a>\u00a0or BrainFx\u2019s innovative\u00a0<a href=\"http:\/\/brainfx.com\/\" target=\"_blank\" rel=\"nofollow noopener\">Neurofunctional Assessments<\/a>.<\/p>\n<p><strong>About Insightin Health<\/strong><\/p>\n<p>Insightin Health is the industry\u2019s only single platform that provides data-driven decision-making technology for the complete life-cycle of the <a href=\"\/events\/webinar-data-driven-strategies-to-enable-next-best-action-in-health-care\/\">healthcare<\/a> member journey to improve member acquisition, retention, and engagement. The artificial intelligence (AI)-driven technology leverages health data and social determinants of health information to identify consumer behavior to make recommendations to improve participation. Health plans gain quality membership and lower churn with increased measure adherence. For more information, visit https:\/\/insightinhealth.com\/staging\/2719\/<\/p>\n<p><strong>About BrainFx<\/strong><\/p>\n<p>BrainFx\u2019s mission is to measure and minimize the effects of brain disorders by intelligently unlocking how your brain functions for everyday life.<\/p>\n<p>BrainFx was inspired by the frustration in the founders\u2019 clinical practice that traditional cognitive tests were missing early and milder dysfunction across the spectrum of brain disorders (ranging from learning disability to concussion to mental illness to dementia) \u2013 patients were being assessed as \u2018normal\u2019 when they were clearly struggling in their daily life. Because you can\u2019t treat what you can\u2019t see nor get it funded, patients were being left to struggle \u2013 missing opportunities for early intervention.<\/p>\n<p>BrainFx\u2019s innovative digital assessments identify milder dysfunction by measuring the performance of more complex cognitive skills within the context of real-world function. Through real-time comparison to population cohorts in our Living Brain Bank\u2122, health providers benefit from unique insights about neurofunction to develop targeted and personalized treatment plans to assist them in achieving better outcomes.\u00a0The BrainFx platform brings everything brain function to the health care provider by intelligently connecting assessments and therapeutics together. For more information, visit http:\/\/brainfx.com.<\/p>\n<div class=\"post-footer-address\">\n<div class=\"post-footer-address-header\">\n<h4>For inquiries:<\/h4>\n<\/div>\n<div class=\"post-footer-address-content\">\n<p class=\"name\">Insightin | Health<\/p>\n<p>333 W Ostend St.<\/p>\n<p>Suite 100<\/p>\n<p>Baltimore, MD 21230<\/p>\n<\/div>\n<div class=\"post-footer-address-content\">\n<p class=\"name\">Shayna Etches, Marketing and Communications Strategist<\/p>\n<p><a href=\"mailto:setches@insightinhealth.com\">setches@insightinhealth.com<\/a><\/p>\n<p>+1.888.524-6788<\/p>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Insightin Health\u2019s AI-driven platform inGAGE\u2122 leverages SDoH and clinical data to identify the best possible ways to communicate with members on a one-to-one level. In partnership with BrainFx, inGAGE\u2122 can now generate a richer and comprehensive member health risk assessment by also giving consideration to a member\u2019s cognitive well-being. The Insightin Health and BrainFx partnership [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3357,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","om_disable_all_campaigns":false,"footnotes":""},"categories":[3],"tags":[],"class_list":["post-662","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-happenings"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/insightinhealth.com\/staging\/2719\/wp-json\/wp\/v2\/posts\/662","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/insightinhealth.com\/staging\/2719\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/insightinhealth.com\/staging\/2719\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/insightinhealth.com\/staging\/2719\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/insightinhealth.com\/staging\/2719\/wp-json\/wp\/v2\/comments?post=662"}],"version-history":[{"count":10,"href":"https:\/\/insightinhealth.com\/staging\/2719\/wp-json\/wp\/v2\/posts\/662\/revisions"}],"predecessor-version":[{"id":4898,"href":"https:\/\/insightinhealth.com\/staging\/2719\/wp-json\/wp\/v2\/posts\/662\/revisions\/4898"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/insightinhealth.com\/staging\/2719\/wp-json\/wp\/v2\/media\/3357"}],"wp:attachment":[{"href":"https:\/\/insightinhealth.com\/staging\/2719\/wp-json\/wp\/v2\/media?parent=662"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/insightinhealth.com\/staging\/2719\/wp-json\/wp\/v2\/categories?post=662"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/insightinhealth.com\/staging\/2719\/wp-json\/wp\/v2\/tags?post=662"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}