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The company, founded in 2016, has a patented analytics platform with artificial intelligence-driven software built to help health insurers acquire prospective members, and then engage those members through personalized content.<\/p>\n
The ultimate goal is to simplify health care for consumers and lower the cost of care by identifying the reasons patients aren\u2019t going to the doctor when they should.<\/p>\n
\u201cOur goal is to get people to do more preventative care through our platform, because insurance companies \u2026 want to make sure people are more preventative, they\u2019re not going to the ER \u2014 that\u2019s how they can lower the cost of care,\u201d said CEO Enam Noor<\/a>.<\/p>\n \u201cThe $2 million in new backing \u2014 twice what the startup had initially set out to raise \u2014 means Insightin Health will grow much faster than planned\u201d, Noor told me. \u201cIt will fund speedier product development and enable the company to add more key hires out of its Gaithersburg office. Sales and marketing initiatives will also ramp up heavily in 2018\u201d, Noor said.<\/p>\n \u201cThe company has already gotten the ball rolling, with the hire of a senior vice president of sales in the last month and a half. The company now has 12 full-time employees, which could grow to about 20 this year\u201d, Noor said, \u201cby bringing on part-time contractors as full-time workers. Industry-specific conferences also help get the Insightin Health name out, including the World Health Care Congress in D.C.\u201d, at which Noor appeared on a keynote panel a few weeks ago. He spent a decade in marketing analytics and another decade in direct-to-consumer healthcare engagement<\/a> before starting this company.<\/p>\n Insightin Health\u2019s clients are the health insurance providers. They sign on with the Insightin Health platform, which uses data to recommend appropriate plans for people as they go through enrollment. Those consumers receive communications, from direct mail to TV ads, based on demographics and personal needs. As they continue to use their plans, the insurers use the platform to communicate with their customers.<\/p>\n