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Baltimore, Maryland-based Insightin Health, which was founded in 2016 by Enam Noor, is a cloud-based marketing platform that allows organizations to develop data hubs that promote health plan sign-ups and retention. Prior to founding Insightin Health, Noor cofounded Insightin Technology, a cloud computing and enterprise software development company, and Desme, an interactive marketing company.<\/p>\n
Insightin Health\u2019s campaign automation system can create personalized and rule-based content delivery in real time, with a machine learning- and AI-driven approach that provides recommendations for touchpoints of member communications and activities. The company claims to combine medical, clinical, cognitive, and social determinants of health to recommend the next best action for each health plan member. For example, the platform can encourage sick members to make outbound calls and schedule telehealth or in-person appointments when available.<\/p>\n
Insightin Health can also identify social needs at both a member and population level and offer a dashboard visually detailing members\u2019 responses, activities, and challenges. The company cites research from startup HealthMine that found 60% of surveyed Medicare Advantage members say their health plan doesn\u2019t encourage actions to improve health.<\/p>\n
\u201cOur proprietary platform and world-class team have put us in a position to transform the way health care is experienced. The continued interest from our investors and customers is a great validation [of] our company\u2019s momentum since our last raise in 2018,\u201d Noor told VentureBeat via email. \u201cWith the continued investment we\u2019re putting into our platform, we\u2019re hoping that more and more health insurance providers will be able to communicate with consumers on a one-to-one level. This way, we can get closer to humanizing the health care experience to improve satisfaction, increase engagement, and ultimately improve health.\u201d<\/p>\n
Late last year, Insightin Health teamed up with students from the University of Pittsburgh\u2019s Swanson School of Engineering to predict the start of flu season, with the goal of optimizing flu shot timing and reducing health care costs in the process. More recently, Insightin Health launched a solution to support COVID-19 preparedness efforts. It scrubs infection and mortality data, creating a risk scoring model to assess information at a state and county level across the U.S.<\/p>\n
According to Noor, Insightin Health has been profitable since launch and experienced 170% year-over-year revenue growth from 2019 to 2020. With over 5 million people on its platform, the company anticipates similar growth from 2020 to 2021.
\nBlue Venture Fund and Blue Heron Capital co-led the series A round Insightin Health announced today. It brings the company\u2019s total raised to over $13 million. Insightin has 45 employees.<\/p>\n
See the original post here<\/a><\/p>\n <\/p>\n About Insightin Health<\/strong><\/p>\n Insightin Health delivers the industry\u2019s only single platform which provides complete personalized member engagement for each step of the health care journey. The core platform inGAGE\u2122 combines medical, clinical, cognitive, and social determinants of health to recommend the Next Best Action (NBA) for each person. Health plans can improve quality measurements, gain higher member satisfaction, and increase member retention. The simple integration and easy to use inGAGE\u2122 creates an effective shift towards a healthier population for health plans. For more information, visit Insightin Health<\/a><\/p>\n