Technology

Insightin | Health utilizes a cloud-based convergent marketing platform that allows health plans to develop a data bridge for all channels - both internal and external sources – while allowing a data aggregator. The platform data management layer utilizes Hadoop data clusters for big data scalability and implements a machine learning process for predictive analytics. Data is fully secured and daily scans are performed for encryption measure. The system is also fully HIPAA and aligned with CMS regulations.

Campaign Automation

  • Landing pages/microsites
  • Email campaigns
  • Display advertisements
  • Direct mail/fulfillment tracking
  • Omni channel activities
  • Social media

Data Management

  • Data Flow Automation
  • Response data capturing
  • Lead scoring
  • Data overlay
  • Big data aggregator
  • Machine learning

Predictive Analytics

  • Campaign optimization
  • Competitive analysis
  • Retention assessments
  • Predictive modeling

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